Marketing Campaigns - CharmPass
MDOT MTA’s CharmPass social media campaign has resulted in 500,000 app downloads worth $32 million in transit fare purchases since October 2018.
Marketing Campaigns - BaltimoreLink
The BaltimoreLink bus network system redesign campaign lasted 18 months between 2016 and 2017. In those 18 months, MDOT MTA’s Facebook posts reached 1.8 million viewers.
Marketing Campaigns - Employee Recognition and Recruitment
MDOT MTA’s Superstar program recognizes the best bus and rail operator for providing world-class customer service every quarter. Our Superstar posts provide us with some of the highest engagement numbers on Facebook.